About Us
We partner with organisations through structured training, coaching and enablement engagements designed to embed capability over time.
The Problem We Solve
Many organisations invest heavily in sales development - yet still experience these challenges:
- Inconsistent performance across the sales team
- Strong individuals but weak collective execution
- Deals stalling in the sales cycle
- Sales managers firefighting rather than coaching
- Revenue dependent on a small number of top performers
- Low confidence in forecasts and deal quality
- High staff turnover
The issue is rarely a lack of effort or intelligence.
It is usually a lack of embedded capability, coaching and execution discipline.
80%
Performance improvement with embedded coaching
Our Approach
Training + Coaching + Enablement — We position sales training and coaching as performance infrastructure, not standalone events.
1. Sales
Sales Training That Translates into Behaviour
Training aligned to your sales environment and commercial reality — not generic theory.
- Commercial conversations and value articulation
- Stakeholder management and complex buying groups
- Objection handling and negotiation discipline
- Deal qualification and progression
- Commercial decision-making under pressure
- Influencing, storytelling and pitching
Outcome: Sales teams apply what they learn directly into live opportunities.
2. Coaching
Coaching That Improves Deal Execution
Coaching is where performance actually changes. We coach salespeople on live deals, sales managers on how to coach, and leaders on commercial judgement.
- Deal reviews and execution coaching
- Opportunity strategy and risk identification
- Improving deal quality, not just pipeline volume
Research has shown that coaching embedded alongside training improves performance by up to 80%
Outcome: Sales teams apply what they learn directly into live opportunities.
3. Enablement
Enablement That Creates Consistency
Training and coaching are supported by clear structure and enablement.
- Sales frameworks and common language
- Defined sales processes and expectations
- Clear qualification and progression standards
- Practical tools and guidance
Outcome: Less reliance on individual styles. More consistent performance across the team.
4. High
High Performance Mindset Development
High performance is highly correlated with mindset. We use tools embedded in NLP, Neuroscience and Psychology.
- Develop greater collaboration and motivation
- Develop confidence and self-efficacy
- Develop greater discipline and focused teams
- Develop wellbeing and alignment
Outcome: Increased performance and retention through optimum, confident, aligned minds.
5. Sales
Sales Leadership & Executive Coaching
Supporting leaders who carry commercial responsibility.
- Leading high-performing sales teams
- Coaching managers to develop their teams
- Improving commercial decision-making
- Creating accountability without micromanagement
- Building confidence in revenue execution
Outcome: Capability is sustained, not lost once training ends.
The Benefits (Beyond Training)
Businesses work with us not just for training — but for commercial outcomes.
Deal execution and close quality
Consistency of sales performance
Sales leaders effectiveness
Team confidence and decision-making
Retention of strong sales talent
Reduced dependency on a few top performers
This creates a sales organisation that performs by design, not by chance.
How Engagements Typically Work
We partner with organisations through structured engagements rather than one-off sessions.
Engagements are delivered through:
- Sales training programmes
- Ongoing coaching and enablement
- Leadership and manager development
- Deal execution support
The majority of engagements run over multiple sessions, allowing capability and performance to embed.
(We do offer one-off training sessions in certain circumstances)
Why Work With Us
Deep understanding of sales performance and execution
Experience working with leadership teams and commercial functions
Practical, outcome-focused approach
Training that connects directly to live revenue opportunities
Coaching that develops people and performance simultaneously
A holistic approach – Strategy, Mindset and Skillset development
Testimonials
See what leaders say about working with us
“4most decided to work with Navin as we wanted to further develop communication of our Client Partner team and improve their ability to generate business. His approach is personable and most importantly gets results. Within 3 months we generated a 20x return on the investment in his services.”
Manish Gandhi
Chief Commercial Officer – 4Most
“His influence went beyond just the mechanics of the sales process; it was about fostering a deep-seated confidence and reshaping our communication dynamics. His leadership transcended the conventional norms, instilling a resolute belief in the team.”
Kevin Kludge
Chief Marketing Officer
“His focus on both sales mindset and skillset was unique. As a result, the team improved performance by 25%.”
Tony Pearson
Head of Sales – Global Data
James Fielding
CEO
“The workshop far exceeded our expectations. It covered a lot of content that we had never come across previously in a sales workshop. I would thoroughly recommend Navin to any business looking to grow.”
David Prior
Managing Director – Rentology
As Featured In
Navin Jaitly
Founder & Executive Coach
About the Founder
Navin Jaitly is a visionary entrepreneur and leader. Furthermore, he is a multi-award-winning sales professional, sales trainer and Executive coach. He has over 20 years’ experience developing high-performing sales teams and commercial leaders.
He has supported organisations across multiple industries to generate over £25 million in new business, working with sales teams, leaders and executives to improve deal execution, commercial decision-making and performance consistency.
Navin is an award-winning international speaker and international best-selling author, and his insights into sales performance and leadership have led him to be invited to speak on global platforms including FOX News, NBC and the Dubai CXO Conference.
Alongside his commercial experience, Navin is an accredited performance coach. His work integrates evidence-based principles from psychology, neuroscience and Neuro-Linguistic Programming (NLP) to develop the behaviours, mindset and execution discipline required for sustained high performance in sales environments.
Navin is particularly known for his ability to bridge the gap between sales capability and real-world execution — helping organisations move beyond one-off training initiatives and instead embed consistent standards, stronger leadership and improved outcomes across their sales teams.
He is passionate about supporting businesses to build skilled, motivated and commercially effective sales teams that deliver measurable results, stronger retention and long-term revenue performance.
Executive Coaching
For Founders and Leaders Building Serious Businesses
Navin works with founders, CEOs, and senior leaders to strengthen decision-making, sharpen commercial leadership, and build the mindset required to lead at the next level.
This is coaching for people carrying real responsibility — revenue, teams, investors, and outcomes.
Who Navin Works With:
- Founders looking to scale their businesses
- CEOs and C-level leaders in growth focused companies
- Senior commercial leaders carrying growth targets
This is not therapy. This is high-performance executive coaching for leaders in the arena.
Who Navin Works With:
1. Better Decisions, Faster
- Think more clearly under pressure
- Separate signal from noise
- Make high-quality strategic and commercial decisions
2. Stronger Leadership Presence
- Authority and confidence in the boardroom
- Clearer communication with teams
- The ability to lead and inspire teams
3. Commercial and Psychological Edge
- Emotional resilience in high-stakes environments
- Control over stress, doubt, and reactive patterns
- A leadership mindset that scales with the business